Resources · Guide
What is generative engine optimization?
GEO is making your pages easy for AI answers to find, read and quote. Here is what it is and what you can and cannot control.
What is generative engine optimization?
Generative engine optimization, or GEO, is preparing a website so AI answers, such as AI Overviews and chat assistants, can find, read and cite it. It builds on SEO with structured data, crawler access and pages that answer questions directly.
What you get
Who it’s for
Owners and marketers deciding whether AI search changes their plans.
- 01The difference between SEO, GEO and AEO
- 02The page features AI answers tend to quote
- 03What no one can control
- 04A checklist you can apply today
The factors that matter
Direct answers
A 40 to 60 word answer at the top of the page.
Structure
Question headings and a short FAQ.
Markup
Structured data that says what the page is.
Access
Crawlers allowed in, and a visible update date.
What you control and what you do not
You control structure: a short direct answer first, clear question headings, structured data, speed and crawler access. You do not control which source an AI answer chooses.
AI Overviews appeared on every head term we checked in our own research, and the sources cited included video sites, forums, consultancies and review sites. That is a reason to be present in more than one place.
How it works
Read the answer
The short answer is at the top, so you can decide quickly.
Check it against your case
Each section names the factors that change the answer for a business like yours.
Talk to us
A free 30-minute call turns the guide into a written scope for your situation.
Working with us
The first call is free. If you want help beyond the guide, the work is scoped and quoted in writing before anything starts.
Questions
- Is GEO different from SEO?
- It builds on SEO and adds the aim of being quoted by AI answers.
- Can you guarantee citations?
- No. We improve what is in your control and measure it.
Bring us the problem
Book a free 30-minute call. We tell you whether a product already fits or whether it needs a custom build, and we put the scope in writing.