Data story · 2026
The Secret Life of Bots — Case study: Data story
A nine-part infographic series on ~259,000 PUBG bots across 11,000 matches.
The problem
Everyone in PUBG talks about bots; nobody had looked at what they actually do.
What we built
A nature-documentary-style data story — species, myths, landing maps, a hall of fame — built on PUBG.ARMY telemetry. Headline finding: a bot is 137× more likely to kill another bot than to kill you.
Under the hood
- 01Analysis across 11,000 matches
- 02Nine shareable infographic cards
- 03A narrative built for Reddit
We build and run projects like this for clients: a written scope first, then the build, then operation after launch. If you have a similar problem, book a free 30-minute call. We tell you whether a product already fits or whether it needs a custom build, and we put the scope in writing before anything starts.